Master Global Ecommerce With Expert Direction

Take root in the world’s most complex markets. Our boutique senior-led consultancy, Baobab Colab, provides executive digital strategy and operational expertise to build impactful, future-proof brands.


OUR FOUNDATION


GLOBAL PERSPECTIVE

15+ years driving revenue growth for Google, HUGO BOSS, LEGO and Fitbit. Built on measurable commercial results.

REGIONAL AUTHORITY

APAC expertise managing operations across Asia, Australia and New Zealand, including high-growth markets like India.

TECHNICAL EXECUTION

Connecting go-to-market thinking with the technical realities of engineering, operations and logistics.

Our Services & solutions

At Baobab Colab, we provide the strategic foundation for digital businesses to scale across borders. We manage go-to-market strategy, growth planning, and e-commerce leadership to guide brands into new international markets.

De-Risking Regional Expansion

Baobab Colab synchronizes cross-functional stakeholder groups and complex operational rollouts

We act as the connective core between corporate headquarters and local execution teams, whether in Singapore, the US or Europe, ensuring stability through every phase of your expansion.

Get in touch

The Expertise Behind Baobab Colab

Founder Natalia brings fifteen years of global digital operations experience with brands like LEGO, Fitbit and Google to Baobab Colab

She translates blue-chip methodology into agile regional strategies, ensuring every engagement is anchored by the same executive rigor used to scale world-class ecommerce entities.

  • "Natalia managed internal global stakeholders to pull together many functions to launch 1st party e-commerce on fitbit.com in APAC on time, leading to strong revenue generation and growing business profitability.”

    Sam Guarrera, Head of North & South East Asia Google Pixel, Nest & Fitbit

  • "The challenge for the business was that the brand had an insignificant presence in this fast developing channel. Natalia was just absolutely fantastic in stepping up to this challenge by putting together a strategic roadmap to win, establishing strong relationships with major accounts, developing on-ground capability and executing a joint business plan. This resulted in strong business performance in this channel."

    Sudip Mall, Director LEGO Emerging Asia

Start the conversation